Yeah, we know: we were the only ones missing there. “Were”…
Today TagMarketer made its debut on Twitter. We’ll be twitting all our updates there, so you’ll be able to follow all our new posts as soon as they are posted.
“Dr. Fredric J. Baur was so proud of having designed the container for Pringles… that he asked his family to bury him in one.
His children honored his request.
Part of his remains was buried in a Pringles can — along with a regular urn containing the rest… Dr. Baur, a retired organic chemist and food storage technician who specialized in research and development and quality control for Procter & Gamble, died May 4 at 89… He developed many products, including frying oils and a freeze-dried ice cream, for P&G… But the Pringles can was his proudest accomplishment, his daughter said.
He received a patent for the package as well as the method of packaging Pringles in 1970.”
Allow me to ask you a legitimate question:
why did he have this strange need? Was a coffin too much banal?!?
Or… is it a not conventional marketing action???
is it possible to exploit one’s own death for marketing propaganda ?!?
Ok, it’s important that people discusses about you and your brand but…
will this crazy decision (sorry… but in my humble opinion, it’s crazy) further his brand (Pringles) ?!?
what do you think about? do you like it?!? tell me your opinion: i’m interested in it.