Your Marketing 2.0 resource
By Guidonova on Nov 9, 2007 in Miscellaneous, Pure Marketing | 18 Comments
One of the aspects that most companies neglet while creating a marketing campaign is honesty.
Lately it has become important to reflect upon this word as never before.
In the past consumers/users were obliged to live a passive role towards the media, continuously bombed by information with no possibility of checking its truthfulness; they just had to […]
By admin on Oct 24, 2007 in Pure Marketing | 17 Comments
Some products/services are sexy, some are not. For all of them you’d better come out with a message relevant to your audience. Then, if you make it to sexy, the job is done!
Here are some tips you might use:
1) Make sure you’re addressing the right audience: you must know them, be aware of their specific […]
By admin on Oct 23, 2007 in Pure Marketing | 16 Comments
Stumbleupon is a perfect marketing machine. It brings you interested people. All you need is a relevant, possibly sexy, message (see my next post for an insight about this subject).
People are happy: they get what they are looking for. You are happy: you hit your target. Stumbleupon is happy: more people, more contents.
Ok, you probably […]
By admin on Oct 22, 2007 in Miscellaneous, Pure Marketing | 21 Comments
Our Guru, David Weinberger (see my first post here), was awarded by the Mass Technology Leadership Council as the best “Catalyst/Industry Influencer” of the year (with co-winner Linda Plano from Massachusetts Technology Transfer Center). Needless to say, we very much agree on this: go David go!
Bookmark It
Hide Sites
By admin on Oct 20, 2007 in Pure Marketing | 25 Comments
This post title is taken from an inspiring article by David Weinberger. It perfectly explains the relevance of tags in marketing 2.0. I wanna start by giving this to you as a gift. And as an acknowledgement to David for his precious work! I won’t add one more word, here it is:
A tag is a […]
