Category: Pure Marketing

Be Famous With YouTube !!! »

It’s easy:
put your clip on youtube and if it’s cool… you’ll be famous!
Lots of people may think so after watching Youtube’s most viewed videos!
but… is it so easy?
I think that behind amateur clip success there is a specific and aimed viral campaign.
watch this video:

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Google 2.0 - Social is the Future !!! »

Social is Better!
Google will be Social!
Google will be Better!
Google will allow us to rate search results.
It’s a turning point for the search engine because it allows users to tell their own opinion about sites.

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Communication: iPhone vs Android »

Don’t get me wrong: I love both Apple and Google. All these guys do an amazing job in making our technology experience more fun and performing and probably Android will turn out to be an amazing product as the iPhone is. But when it comes to communication, Mountain View disappears and Cupertino rules. The guys […]

Communication: iPhone vs Android (part 2) »

Our previous Android vs iPhone post seems to have gathered a lot of interest and some negative reactions as well. Hence the need to go back on the subject and study into more detail its implications.

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Ultimate guide to gaming Alexa (for free) - AKA How to increase your Alexa ranking (etc..) »

It’s pretty clear by now: Alexa is a marketing tool, and many people are aware of this.
Most advertisers and ad networks use your Alexa ranking as a measure of your website traffic. Actually, to most of them, this is the main gauge. This makes Alexa a powerful marketing tool for your site.

Now webmasters and editors […]