Your Marketing 2.0 resource
By Max on Mar 7, 2008 in Fun, Pure Marketing | 5 Comments
I believe we have officially entered a new era in marketing communication. The picture below clearly represents this new frontier.
This communication strategy is actually not new. It has been estabilishing for some time now but it seems that marketers are refining their strategy. Here is how:
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By Max on Mar 7, 2008 in Pure Marketing | 2 Comments
Be aware that there is no right answer. There is no official data about this story, but we’ll keep you posted in case we have new information.
<a href=”http://www.polldaddy.com” >polls</a> - <a href=”http://www.polldaddy.com/p/392061/” >Take Our Poll</a>
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By admin on Mar 4, 2008 in Pure Marketing | 1 Comment
Seth Godin put it like this: “Transform your business by being remarkable“.
And what business is more remarkable than that which has its customers advertise its advertisements? And what if the customers become testimonials, not with the product, but with the advertisement? Seth would probably call it a Purple Cow. Take a look at this picture:
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By Max on Feb 20, 2008 in Pure Marketing | 1 Comment
“Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect.” This quote from Saatchi & Saatchi CEO Kevin Roberts’ “Lovemarks: the future beyond brands” may explain better than anything the phenomenon called Stumble. Pages advertising it (like the one below) are made […]
By Guidonova on Dec 6, 2007 in Pure Marketing, Video | 0 Comments
It’s easy:
put your clip on youtube and if it’s cool… you’ll be famous!
Lots of people may think so after watching Youtube’s most viewed videos!
but… is it so easy?
I think that behind amateur clip success there is a specific and aimed viral campaign.
watch this video:
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