Stumble: is this what we call a Lovemark? »
By Max on Feb 20, 2008 in Pure Marketing | 1 Comment
“Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect.” This quote from Saatchi & Saatchi CEO Kevin Roberts’ “Lovemarks: the future beyond brands” may explain better than anything the phenomenon called Stumble. Pages advertising it (like the one below) are made […]
