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Where is the marketing? »

You surely have read it in the main technology blogs and in those which deal with the entertainment industry. If you didn’t, here is the “news”: there was a public dispute among Twitter and AMC about the right for Twitter users to use the names of some AMC’s TV show characters as their avatars.

 

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Introducing the BatMarketing (the marketing of Batman) »

It happened again. News sites roll out updates that have more to do with marketing than news. We reported about Carlsberg promoting its brand through Hugh Grant and Hollywood advertising the upcoming and most awaited for Sex & the City movie earlier.
 

 

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Facebook no longer for free? No way. »

 
Going premium is a temptation for every community. Meetic and other dating sites have set the standard. After them, everyone have tried it at some point, and some of them came back recently with great satisfaction, NYT and Hot or Not being the most famous examples.
Now it seems the time of Facebook has come: according […]

Top social networks: how can we calculate their value? »

What we report below is an interesting inquiry lead by TechCrunch’s Michael Arrington, about the real value of social networks. For the first time (as far as we know) Arrington tries to evaluate networks not just by the number of their active users but also considering the “advertising value” of those users, based on the […]

TagMarketer on Twitter »

Yeah, we know: we were the only ones missing there. “Were”…
Today TagMarketer made its debut on Twitter. We’ll be twitting all our updates there, so you’ll be able to follow all our new posts as soon as they are posted.
All you have to do is… FOLLOW US!

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