Author Archive

Marketing with Stumbleupon »

Stumbleupon is a perfect marketing machine. It brings you interested people. All you need is a relevant, possibly sexy, message (see my next post for an insight about this subject).
People are happy: they get what they are looking for. You are happy: you hit your target. Stumbleupon is happy: more people, more contents.
Ok, you probably […]

It’s all about the tags! »

As this video clearly demonstrates!
Enjoy…

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David Weinberger “Mover and shaker of the year” »

Our Guru, David Weinberger (see my first post here), was awarded by the Mass Technology Leadership Council as the best “Catalyst/Industry Influencer” of the year (with co-winner Linda Plano from Massachusetts Technology Transfer Center). Needless to say, we very much agree on this: go David go!

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That *Tag* in the Marketer »

TagMarketer is intended as a collection of information, tools and reflections about tagging and all the opportunities it uncovers in terms of online marketing. This is meant as a sharing of thoughts rather than a statement of what I think is the “Truth”, therefore any comment, suggestion, critic is welcome.
Why “Tag”-Marketer? Because among the array […]

Why Tags Matter (thanks David!) »

This post title is taken from an inspiring article by David Weinberger. It perfectly explains the relevance of tags in marketing 2.0. I wanna start by giving this to you as a gift. And as an acknowledgement to David for his precious work! I won’t add one more word, here it is:
A tag is a […]