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Communication: iPhone vs Android »

Don’t get me wrong: I love both Apple and Google. All these guys do an amazing job in making our technology experience more fun and performing and probably Android will turn out to be an amazing product as the iPhone is. But when it comes to communication, Mountain View disappears and Cupertino rules. The guys […]

Communication: iPhone vs Android (part 2) »

Our previous Android vs iPhone post seems to have gathered a lot of interest and some negative reactions as well. Hence the need to go back on the subject and study into more detail its implications.

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Ultimate guide to gaming Alexa (for free) - AKA How to increase your Alexa ranking (etc..) »

It’s pretty clear by now: Alexa is a marketing tool, and many people are aware of this.
Most advertisers and ad networks use your Alexa ranking as a measure of your website traffic. Actually, to most of them, this is the main gauge. This makes Alexa a powerful marketing tool for your site.

Now webmasters and editors […]

Web 2.0: The Machine is Us/ing Us »

An interesting video about web 2.0 technologies potential. It puts down in a very easy way what revolution web technologies are undergoing:

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Make it relevant, make it sexy! »

Some products/services are sexy, some are not. For all of them you’d better come out with a message relevant to your audience. Then, if you make it to sexy, the job is done!
Here are some tips you might use:
1) Make sure you’re addressing the right audience: you must know them, be aware of their specific […]