TagMarketer is intended as a collection of information, tools and reflections about tagging and all the opportunities it uncovers in terms of online marketing. This is meant as a sharing of thoughts rather than a statement of what I think is the “Truth”, therefore any comment, suggestion, critic is welcome.

Why “Tag”-Marketer? Because among the array of innovations on which this whole web 2.0 thing is based, tags are by far the most interesting to me. And because sites that base their system on tagging - like del.icio.us and Stumbleupon - are the most useful from a marketing point of view (Facebook being another story of course).

As I started writing, tough, I realized it’s impossible to take tagging apart from many other aspects of this new internet. Say participatory web, user generated content, social networking, folksonomy or whatever you want it all reads the same: Web 2.0.

Now, one thing is for sure: there really is a “2.0″ era, and it’s already there for the internet. What about online marketing 2.0? It’s coming, and you’ll find some bits and pieces here. Fasten your seat belts, and every now and then let me know how the trip is going, and if you have the directions, just tell!

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