It’s surely a coincidence. One month before the worldwide release of Sex and the City: The Movie an interesting story about one of its protagonists hits the media around the globe. The picture below speaks louder than words…

Warning: clicking on the image shows the uncensored version. Click only if you’re above 18.

Of course IT’S NO COINCIDENCE: this is a phenomenon we already covered in one of our previous posts. It’s the exploitation of news channels’ air time to advertise a product. Or, put it as you want, the making of scandals on demand, with the purpose of advertising something (in this case a film).

In this context celebrities’ porn becomes one of the strongest strategies marketers have at hand.

In this new communication era nothing is forbidden, if your advertisement is too dirty for tv, there’s plenty of blogs out there (here?) which you can use as a broadcasting channel. And it’s all free!

In this new scenario homemade sex tapes can be the key to the launch of a new product, a new weblog a new career. Hint: P…s

Got it? This is the video I’m talking about.

Wasn’t it the launch of a new career, a successful web property and, in the end, a whole new industry?

This is what we called the new marketing frontier. This is why I can’t wait for the movie, while I’m drinking my fabulous Carlsberg…

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