“Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect.” This quote from Saatchi & Saatchi CEO Kevin Roberts’ “Lovemarks: the future beyond brands” may explain better than anything the phenomenon called Stumble. Pages advertising it (like the one below) are made by the users themselves and are real ideaviruses.

This picture has received 1061 reviews and is one of the most likely to come across when you stumble. Paraphrasing Marshall McLuhan we could say: the product is the medium AND the commercial.

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