Hello, I’m a Mac (marketer)
By admin on Mar 4, 2008 in Pure Marketing
Seth Godin put it like this: “Transform your business by being remarkable“.
And what business is more remarkable than that which has its customers advertise its advertisements? And what if the customers become testimonials, not with the product, but with the advertisement? Seth would probably call it a Purple Cow. Take a look at this picture:
Well, if you manage to have your customers wanting to emulate your testimonials, your keynotes trasformed into happenings and your stickers on car bumpers, I guess you can be called REMARKABLE.
Guess what company I’m talking about…
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