It’s easy:
put your clip on youtube and if it’s cool… you’ll be famous!

Lots of people may think so after watching Youtube’s most viewed videos!

but… is it so easy?

I think that behind amateur clip success there is a specific and aimed viral campaign.

watch this video:

Marie Digby (girl of this clip) has obtained hundreds of thousands visitsShe has lots of fans and estimators
She has a fansite
She has a myspace profile
She has a page on wikipedia

Her first song (”Umbrella”) was subsequently played on the radio station STAR 98.7, was featured on the third season opening episode of the MTV show The Hills, and peaked at #10 on the Bubbling Under Hot 100 Singles chart [Wikipedia.org]Ok, she is a good singer but…is that all?No, she forgot to tell us “marginal” information: in 2005 (before her youtube appearance) she signed with Disney’s Hollywood Records!without it… do you think she would have achieved the same results?

Pay attention!!! I’m not saying i don’t believe that a person can become famous with his own videos but…I think that is not easy!

It’s important to create a cool product and to find the better way to release it.

Uploading your video to youtube is not enough, this is only the first step!
Then you have to find a way to allow the greatest number of people to be able to watch and share (viral aspect) it.

good luck