Introducing the BatMarketing (the marketing of Batman)
By Max on Jul 22, 2008 in Pure Marketing
It happened again. News sites roll out updates that have more to do with marketing than news. We reported about Carlsberg promoting its brand through Hugh Grant and Hollywood advertising the upcoming and most awaited for Sex & the City movie earlier.
Now it’s the BatMarketing time: last friday Warner Bros released the most rumored Batman of the saga, The Dark Knight and today, in a very weird coincidence, Batman made it to the top of many worldwide newsmagazines (see The Telegraph and The Guardian as examples), and not because the movie was so beautiful they couldn’t help write about it.
What happened is that Christian Bale, the star of the movie, was arrested in connection with an allegation of assault to his mother and sister believed to have taken place on Sunday night at Park Lane’s Dorchester Hotel where Bale is staying.
Obviously, while reporting the story, reporters had to mention the Bat and the new movie.
Do you think Warner Bros was in need of some more coverage? Maybe first weekend revenues were unsatisfying? Or is it just another coincidence.
Put it as you want but, again, we covered the story as well, perpetuating this marketing mechanism and giving the story further coverage. Seems like this is a marketing strategy that really works!
Verry true but you need to have the resources they have to be able to pull something like this off. Anyway it’s a very subtle clever marketing. Nice post
Ta4ka | Jul 23, 2008 | Reply
So I wonder if Christian Bale, his mother, and his sister were all “spiffed” for the bonus acting to help them get free press?
Wonder how this would work for small or start up businesses?
Good post!
Nate Moller | Jul 23, 2008 | Reply
If only they could have had Heath die at the right time!
Andy | Jul 24, 2008 | Reply
@Andy
You mean he died before they had a chance to kill him? *GASP*
Osama | Jul 30, 2008 | Reply
Would absolutely love to see this movie.
Missie D. | Jul 30, 2008 | Reply
A SUPPORTED BY THE DEVELOPER TOOLS? It was interesting. You seem very knowledgeable in ypour field.
Randy B. | Apr 19, 2009 | Reply
Радует, что ваш блог постоянно развивается. Такие посты только прибавляют популярности.
chehovadesign | Apr 26, 2009 | Reply
Все четко расписано. Будем думать))
gigantv | Apr 26, 2009 | Reply
Прочитал, конечно, далеко от моей темы. Но, все же, можно с вами сотрудничать. Как вы сами относитесь к доверительному управлению?
julopedas | Apr 26, 2009 | Reply
Кстати, по радио программа была об этом. Не помню, правда на какой станции
gidomason | Apr 26, 2009 | Reply
Хм… даже такое бывает.
gustos | May 19, 2009 | Reply
Пост неплохой, закину сайт в закладки.
Ильин | May 19, 2009 | Reply
спасибо, прочитал на одном дыхании
Isp@nioly_ka | May 19, 2009 | Reply
Otsenka 5!
ШоКоЛаДкА | May 20, 2009 | Reply
Автор продолжай в том же духе
впередсмотрящий | May 20, 2009 | Reply
Я тоже временами такое вижу, но как-то ранее не придавала этому значения.
Одинокий_Пастух | May 20, 2009 | Reply
Ужас
"DeeJay Dan" aka Дан | May 20, 2009 | Reply
Однако, афтар грамотно накреативил!
Anonymous | May 24, 2009 | Reply
Поисковая система выдала адрес вашего сайта , зашла для ознакомления с вашими публикациями.
Anonymous | May 24, 2009 | Reply